Let’s address the elephant in the room first- the concept of social media automation in general There are two distinctive camps when it comes to any form of social media automation: those in favor and those clearly against. Here’s where I stand: I am in favor of social media content automation. However, I am not […]
You’re here because you want to learn how to grow your business using the new fangled internet. Great. Someone told you that if you want to do that you are going to have to create this stuff called “content.” There’s just one catch, it’s hard. Not hard like imposible, hard like hard work. The number […]
Yes, the photo is a selfie — a picture I took of me. Sure, “selfie” reigns as the Oxford Dictionaries’ current word of the year. But I can imagine you thinking, “Really? How is this relevant to my agency or me? Ridiculous!” How’s this for ridiculous? Snapchat’s 23-year-old co-founder, Evan Spiegel, turning down offers to acquire the photo […]
Agent Jack has been looking for ways to increase market share and reach people beyond his traditional advertising and networking. Recently he stumbled onto the concept of Content Marketing. He got it! Last week he needed help with a plumbing task and googled “how do I stop my toilet from running”. Google sent him to […]
One of the biggest complaints I often hear from insurance sales professionals is that that their prospects and customers only focus on price.