If you’re an insurance agent who is just entering, or has long been in the digital space, you at one point questioned whether or not running a social media and digital business could effectively produce a solid return. I mean, WTF? (Why the Face?) You doubted whether or not you could actually find and create the content […]
I have been in multiple Insurance gatherings lately observing the art of public speaking. This is a pseudo-hobby of mine and a strategic way for me to grow my professional skill in this area. Most of you are undoubtedly aware that Public Speaking, when it is a strength can make all the difference for an […]
Go ahead, take a second to think about how you build trusted relationships with your clients. This is the question that Ryan Hanley posed at the end of his blog post last month as part of the first-ever Agency Nation TV episode featuring Industry thought-leaders Rick Morgan, Jason Cass, Marty Agather and Ryan Hanley where […]
Purchase decisions in the insurance market are overwhelmingly referral-centric. With a vast majority of people leaning on their friends and family for suggestions about insurance it is important to develop a wide network of promoters. After all, research shows they are much more valuable than SEO – or any other marketing technique for that matter.
Stop me if you’ve heard this one before- when asked why you’re having a hard time coming up with a blog post you reply, “But I don’t have anything to write about….” Complete and utter hogwash. I am still firmly convinced that the number One reason why insurance folks DON’T blog is because their brain […]
The statistic is pretty amazing. Over 50 percent of our industry is going to retire in the next 5 years. 50 percent. I know what you may be thinking while reading that number…I don’t care. With all these people retiring from our industry that means more business for me. Okay, I won’t argue with that. […]