As an insurance agent you probably have a solid idea of how your clients feel about your agency. Right? After all, you are working with them day in and day out, so certainly you have a good understanding of how you are performing in regard to customer loyalty. Probably not. Unfortunately, most agents are bleeding […]
Earlier this year the management consulting firm Bain & Company released a study regarding customer loyalty in the P&C and life insurance market. This research provides unique insight into how client relationships play an important role in carrier and agency revenue growth. Great news for the insurance agent, as they are best positioned to develop […]
Purchase decisions in the insurance market are overwhelmingly referral-centric. With a vast majority of people leaning on their friends and family for suggestions about insurance it is important to develop a wide network of promoters. After all, research shows they are much more valuable than SEO – or any other marketing technique for that matter.
Independent agents have a distinct advantage in their ability to leverage existing customers for new business. The edge is their advantage to manifest strong, personal relationships with clients. Therefore, agents should pay close attention to their strategy of looking internally to write more premiums – rather than only looking externally for new blood.
A widely held misconception by insurance agents is that referrals are a knee-jerk response to great customer service. Therefore, many agents give little thought to ways in which they can directly increase positive word-of-mouth – not knowing that, by in large, even the best agents are not being referred to others. In fact, the gap […]