Even though some agents don’t want to admit it, insurance is quickly becoming a commodity, if it hasn’t already become one. Contrary to popular belief this does not have to be a bad thing, and agents can fight this by turning their marketing approach around and adopt new and emerging technology. Technology is transforming how […]
The statistic is pretty amazing. Over 50 percent of our industry is going to retire in the next 5 years. 50 percent. I know what you may be thinking while reading that number…I don’t care. With all these people retiring from our industry that means more business for me. Okay, I won’t argue with that. […]
Like baseball, the insurance industry has a long tradition of rules and set ways which has been the source of their curse of losing.
(Part 2 of 2) In my last blog post It’s no different than the newspaper or rotary club I talked about how social and digital marketing is just like the newspaper, radio, television or any club, like the rotary club. But why should we do it and how can we be successful? The first part is easy… Why […]
(Part 1 of 2) Something no social marketing expert will tell you…Social media is no different than the newspaper or Rotary Club That’s right…it’s really no different. When you look at the core fundamentals of what social and digital marketing does and is trying to achieve with consumers it is no different than traditional marketing. […]
Be social, not psycho. Ok… maybe psycho is a strong word. But to those who get your emails, blogs or social posts it may not be far off.