When you write a blog post to your prospects and customers, what is your ultimate purpose? Often, insurance bloggers will state their purpose is to gain public awareness, increase traffic to their website, search engine optimization (SEO), or simply to write more business. Those are all potential benefits to blogging, but has nothing to do […]
Are you hungry for knowledge or simply satisfied? I recently gave a 75 minute keynote presentation for a large group of insurance agents. The topic was building your personal brand using digital marketing. This was the same agency where I started my career and they have had tremendous growth. Since 2004, they have grown […]
You have a story to tell. It’s powerful, valuable, and credible, yet too often, that story is not conveyed in your writing. When I started my own personal blogging journey about three years ago I lacked basic confidence when I produced content. Without confidence in what you are saying, you lose authority. Without authority, you […]
So you decided to take the blogging plunge. Congratulations! You have embarked on the opportunity to create valuable information. You have knowledge and expertise that you can share with the world. Imagine having your fingers on the keys. You have a headline, outline, and thoughts running through your head. Ready………..Set…………Wait Who are you writing to? […]
One of the biggest complaints I often hear from insurance sales professionals is that that their prospects and customers only focus on price.