Which One Are You?
Want to have a say about your own personal brand and need to create a way to connect with your prospects and customers? You need to meet them where they are…online. GROW can help you get there. Find out how we can help you.
Know your agency needs to make the leap into the next generation and not sure how? At GROW we believe it’s about creating a Social and Digital Business because what works in the offline world works in the online world. See how we can get you where you want to go.
As an association your number one goal is communicating more effectively to your membership. That’s exactly what becoming Social and Digital is all about. Learn how GROW is helping state associations reach their membership in new exciting ways.
Have You Read Our Blog?
In the spirit of creating a community of agents and bringing together the best and brightest in the industry our blog is a true resource for agents. Our library of content is a true resource for the insurance industry.
If you don’t know . . . Ryan Hanley is the now the “Big Cheese” of the Digital Marketing Services at Trusted Choice and that means great news for your digital presence. Ryan Hanley was born into this industry when he started working for his father-in-law’s insurance agency, The Murray Insurance Group. He then started Hanley Media Lab and recently joined the Trusted Choice.com which is part of the CAP organization. . . . he is also an expert in the GROW DIMA (Digital Insurance Marketing Academy) Watch the short video below to [...]
There are a lot of fancy words used to describe this unicorn customer of sorts from ideal client to buyer persona and even avatar. It really doesn’t matter what phrase you prefer, they are all seeking to define the same thing: the right customer. That is, the person you want to do business with all the time. Every decision you make up and down, inside and out of your company should be focused on not only attracting this person, but also telling everyone else to go away. Gasp! In an [...]
Did You Know We Have a Podcast?
We believe in giving a voice to those that have no voice and Agents Influence does that for agents. We talk about the biggest issues effecting the insurance industry and have everyone from local agents to CEO’s of some of the largest insurance companies on our podcast.
Part 2 is a continuation of Jason’s interview with Ryan Hanley where he continues to talk about his timeline and his thoughts on the evolution of social and digital marketing and how it is being used for business today.
With the advent of online technologies, successful agencies today are the ones who are providing clients with an experience and fulfilling all three sides of the client expectation triangle: price, service, and speed of delivery.
Ryan talks about his expertise within Google+ and the power of connecting through Google Plus. As the new Digital Marketing Lead, his goals are to provide the resources for independent insurance agents.
In Part 1 of the interview, Jason Cass brings Ryan Hanley back on, 18 months after his first Agents Influence podcast appearance to discuss social media marketing-done-right by looking into Ryan’s successful progression from insurance agent to top content creator in insurance marketing within the digital space.
Ryan Hanely who’s built his own “Media Lab,” lead his own podcast (“Content Warfare”) and successful YouTube channel, as wells as been part of the Grow Program, has recently joined Trusted Choice to head up its efforts to drive agents towards the same success in marketing.
Ryan reminds listeners that the purpose of social media content isn’t just for fun, nor just to educate, but to sell policy! Creators of content are those who control the real intention behind the content. Check out Ryan’s “backdoor” example and how a one-minute video can drive leads.
Stay tuned for Part 2 -to be released on Friday, Sept 12.