Which One Are You?



Want to have a say about your own personal brand and need to create a way to connect with your prospects and customers? You need to meet them where they are…online. GROW can help you get there. Find out how we can help you.


Agency Owner

Know your agency needs to make the leap into the next generation and not sure how?  At GROW we believe it’s about creating a Social and Digital Business because what works in the offline world works in the online world.  See how we can get you where you want to go.



As an association your number one goal is communicating more effectively to your membership.  That’s exactly what becoming Social and Digital is all about.  Learn how GROW is helping state associations reach their membership in new exciting ways.

Have You Read Our Blog?

In the spirit of creating a community of agents and bringing together the best and brightest in the industry our blog is a true resource for agents.  Our library of content is a true resource for the insurance industry.


Your Digital Presence, Trusted Choice, and Rising Rides

If you don’t know . . . Ryan Hanley is the now the “Big Cheese” of the  Digital Marketing Services at Trusted Choice and that means great news for your digital presence. Ryan Hanley was born into this industry when he started working for his father-in-law’s insurance agency, The Murray Insurance Group.  He then started Hanley Media Lab and recently joined the Trusted which is part of the CAP organization.  . . . he is also an expert in the GROW DIMA  (Digital Insurance Marketing Academy)  Watch the short video below to [...]

Is Your Agency Attracting the Right Customers? I Doubt it, Here’s Why

There are a lot of fancy words used to describe this unicorn customer of sorts from ideal client to buyer persona and even avatar. It really doesn’t matter what phrase you prefer, they are all seeking to define the same thing: the right customer. That is, the person you want to do business with all the time. Every decision you make up and down, inside and out of your company should be focused on not only attracting this person, but also telling everyone else to go away. Gasp! In an [...]

Did You Know We Have a Podcast?

We believe in giving a voice to those that have no voice and Agents Influence does that for agents.  We talk about the biggest issues effecting the insurance industry and have everyone from local agents to CEO’s of some of the largest insurance companies on our podcast.


Agents Influence – Google+ Hangouts Marketing Panel

Join Jason Cass in the first Google+ Hangouts with the industry’s marketing all-stars, Carrie Reynolds, Ryan Hanley and Steve Anderson.

Carrie Anderson talks about branding and the importance of a story, Ryan Hanley talks about “audience,” and Steve Anderson, the expert on mobile technology shares how texting can add another element of engagement to make the entire customer experience whole.

Social and Digital Business and Marketing is not going anywhere, it’s here to stay.  Gather the best practices in the industry and begin implementing these marketing programs into your own practices to optimize the customer experience in your agencies.

If you prefer to watch the video recording of the Google+ Hangouts Marketing Panel, see The Grow Program’s YouTube Channel below.

The Grow Show: Jason Cass and Joey Giangola Unpack Google and the Generalist

This is the first ever Grow Show. Once a month Joey Giangola and Jason Cass will discuss new and upcoming industry-related news and trends and open up the discussion with everyone in the community.

In this show, Jason and Joey discuss Ryan Hanley’s blog post titled, “Google Has Killed the Generalist and No One Cares.”

Is your content getting Google love? Or are your efforts falling into the wayside with too general of information? Do you have a specialization? If so, then Google wants you! If not, then you may want to reconsider your content.